Clik here to view.
How to uncover ‘(not provided)’ keywords in Google Analytics
Over the last few years, Google have been hiding an ever increasing percentage of organic keywords used to visit a website, when the associated statistics have been viewed within Analytics. Despite...
View ArticleClik here to view.
Why Do People Leave My Shopping Cart? And How To Prevent This
The customer journey to sale on your website is critical. It is very frustrating if your customer was happy enough to proceed to your website’s checkout area, only to then abandon the transaction at...
View ArticleClik here to view.
Why Content Is More Important than Ever in Google’s Eyes
As Google continues to focus its attention on the ‘user experience’, content is now more important than it ever has been. In fact, just this summer Google has added large buttons to help you filter...
View ArticleClik here to view.
Make Your Marketing Campaigns Count With This ‘Quick-Glance’ Seasonality Chart
A single year in the UK is full of special occasions that should be marked in your calendar for advertising and marketing opportunities. From school terms to Mother’s Day, the rhythm of the annual...
View ArticleClik here to view.
How vulnerable is your site to Negative SEO?
Recently I saw some research that literally shocked me and, working day by day to protect clients’ websites, that’s pretty hard to do. A UK search engine optimisation company compiled a list of 84...
View ArticleClik here to view.
Adblocking is not the end of the free content world
Advertising underpins about 90% of everything we see online. Even the sites where advertising seems to be magically absent are monetising our details to advertisers. But is the rise of adblocking going...
View ArticleClik here to view.
Why We Helped Make The Biggest Paper Bag In The World
On 23 September 2015 Varn Media staff joined the team from Paper Bag Co at a primary school in Wiltshire with the aim of going into the record books to make a bag out of paper bigger than any other in...
View ArticleClik here to view.
Why Your Website’s Imagery Needs The Professional Touch
Every website is judged on its professionalism in an instant and that includes data assets like profile pictures of staff, the imagery you choose to represent your business and the graphics on your...
View ArticleClik here to view.
Digital Branding: 6 Mistakes That Let Down Your User Experience
Whatever your business, your website provides a perfect focal point for customers to experience your brand and understand its key messages. In comparison to off-line opportunities that incorporate...
View ArticleClik here to view.
Different Strategies You Need For Optimising Mobile SEO
Many businesses may not be aware that SEO is device sensitive and whilst there are similarities to Desktop SEO, optimising for Mobile is a significantly different game. So what are the unique...
View ArticleClik here to view.
Discover 14 Essential Google Ranking Signals for 2016
The now famous 200+ Google ranking factors have become a popular cornerstone of SEO. In truth, the algorithms produced by Google are a complex matrix with thousands of variations. Many famed ranking...
View ArticleClik here to view.
Why Varn’s Most Popular Blogs Are Relevant In 2016
As it’s the start of a New Year we analysed which Varn blogs were the most popular over 2014 and 2015 and we can reveal that the advice we gave in these blogs will be increasingly relevant for 2016....
View ArticleClik here to view.
VARN Original Research: How Many Of Us Print Out Web Pages?
This is supposed to be the paperless age so Varn conducted research to find out the truth and it turns out a large proportion of us still rely on our printer to refer to website information. People...
View ArticleClik here to view.
7 Tips For Keeping Pace With Pay Per Click In 2016 And Beyond!
Things are changing fast in the Pay Per Click (PPC) arena, so as you prepare your PPC marketing strategy, keep an eye on these key areas of focus for businesses in order to succeed with paid search,...
View ArticleClik here to view.
VARN Original Research: 50% Of People Don’t Know Which Are The Paid Ads On...
When someone submits a search query on Google they will be given an instant page of results and on that page there are normally numerous adverts for businesses. Those businesses are conducting AdWord...
View ArticleClik here to view.
Google’s most recent AMP update – Instant Mobile Speed?
Mobile usability experience is something which most will agree is very important to us when browsing websites. If you want to stay ahead of the competition, then keeping up to date with Google...
View ArticleClik here to view.
Google announces update to mobile search ranking signals
Google have confirmed that from the start of May they will be updating mobile search results so that the mobile-friendliness of a site is a stronger ranking signal. After announcing last year that...
View ArticleClik here to view.
Google Announce A New AdWords User Interface
Whilst Google is well known for its continual and even relentless development and updating, the company hasn’t seriously messed with the AdWords format since the year 2000. That’s all about to change!...
View ArticleClik here to view.
World Record Breaking Bag – How We Did It
Last September, Varn went all out for literally one of the biggest PR stunts of the year by breaking a world record and making a truly gigantic paper bag for our client Paper Bag Co, based in...
View ArticleClik here to view.
5 Important Housekeeping Rules For Website Upkeep
Launching your business website is the beginning of your work, not the end. There are some business managers who would like the website to do all the work so they can sit back, watch the visitor...
View Article
